CWP was first launched in the UK in 1984 by Professor Alan Howard, in a bid to help reduce the growing obesity problem and associated illnesses, such as diabetes and heart disease. Until 2005, it was part of the Howard Foundation, a non-profit-making charitable trust.
In both the UK and Australia, CWP's uniquely formulated range of meal replacement products are sold to its health-conscious clients through independent consultants and doctors who are selected, trained and accredited by the company and are required to comply with its Code of Conduct.
In 2005 the Howard family decided to sell the Company to Cambridge Nutritional Foods Ltd in a management buyout by the existing senior management. Since this time, the diet has experienced phenomenal worldwide success, and the Cambridge brand has grown considerably, to a household name in the territories in which it operates.
Cambridge Weight Plan Australia was launched in September 2011, as a collaboration between two global award-winning organisations: the Melbourne-based Hudson Pacific Corporation, and Slimmerlife, the distributors of Cambridge Weight Plan in Cyprus, Greece and Romania. It is hoped that the combination of the expertise of these organisations will replicate the worldwide success of Cambridge Weight Plan in Australia.